ABOUT ME
ABOUT ME
Valeria Moreno
Valeria Moreno
Graphic design, motion & art direction
Graphic design, motion & art direction
From editorial design in Mexico City to global campaigns at DAVID Miami, my work brings together graphic design, motion, art direction and creative supervision. I’ve worked across digital campaigns, social content and print, with a focus on clear visual ideas and consistent execution.
From editorial design in Mexico City to global campaigns at DAVID Miami, my work brings together graphic design, motion, art direction and creative supervision. I’ve worked across digital campaigns, social content and print, with a focus on clear visual ideas and consistent execution.
In October 2026, I moved to Barcelona to expand my creative practice and explore new opportunities in design, motion and art direction.
In October 2026, I moved to Barcelona to expand my creative practice and explore new opportunities in design, motion and art direction.
SELECTED WORK
SELECTED WORK
IKEA · Android · Google Play · HOTBOOK
IKEA · Android · Google Play · HOTBOOK
MY PATH
MY PATH
01 / APRIL 2023 - AUGUST 2026
01 / APRIL 2023 - AUGUST 2026
DAVID / Miami
DAVID / Miami
Design Lead
Design Lead
At DAVID Miami, I combined design leadership with hands-on campaign work for global brands. My work covered creative supervision, quality control and execution across paid media, social, display and email.
At DAVID Miami, I combined design leadership with hands-on campaign work for global brands. My work covered creative supervision, quality control and execution across paid media, social, display and email.
IKEA / Design lead for Dream the Possibilities and Ready for College, July 2025 - August 2026. Digital campaign work spanning banners, social assets, email and Instagram content.
IKEA / Design lead for Dream the Possibilities and Ready for College, July 2025 - August 2026. Digital campaign work spanning banners, social assets, email and Instagram content.
Android / Graphic design for the award-winning iPager campaign, working directly with the art director; social media framework and content strategy for The Texting Stage.
Android / Graphic design for the award-winning iPager campaign, working directly with the art director; social media framework and content strategy for The Texting Stage.
Google Play / Graphic design and art direction for Download Apps Not Traps.
Google Play / Graphic design and art direction for Download Apps Not Traps.
Castrol / Social media playbook and brand content.
Castrol / Social media playbook and brand content.
02 / FROM JANUARY 2022
02 / FROM JANUARY 2022
Pin It Media / Mexico City
Jose Cuervo / Design & motion
Jose Cuervo / Design & motion
When Pin It Media acquired HOTBOOK in January 2022, my work expanded into the Jose Cuervo account. I led designers on social campaigns and managed visual branding for Maestro Dobel, Bushmills and Reserva de la Familia. My wider motion and campaign work included Palacio de Hierro, Banorte and Lopez Doriga Digital.
When Pin It Media acquired HOTBOOK in January 2022, my work expanded into the Jose Cuervo account. I led designers on social campaigns and managed visual branding for Maestro Dobel, Bushmills and Reserva de la Familia. My wider motion and campaign work included Palacio de Hierro, Banorte and Lopez Doriga Digital.
03 / MAY 2018 - APRIL 2023
03 / MAY 2018 - APRIL 2023
HOTBOOK / Mexico City
HOTBOOK / Mexico City
Senior Motion Graphics Designer
Senior Motion Graphics Designer
At HOTBOOK, I worked across magazine editorial design, animated social content and video. I led the motion graphics team, developed and directed animated content for @hotbook, and worked with designers, photographers and editorial teams to build a consistent visual language. My work also included video editing, post-production, color correction and video direction for Audi.
At HOTBOOK, I worked across magazine editorial design, animated social content and video. I led the motion graphics team, developed and directed animated content for @hotbook, and worked with designers, photographers and editorial teams to build a consistent visual language. My work also included video editing, post-production, color correction and video direction for Audi.
04 / EARLY WORK
04 / EARLY WORK
Graphic & UX design
Graphic & UX design
My early work includes graphic design for Verizon flyers and a 2017 summer internship project: the graphic and UX design of the ORGANIZE app.
My early work includes graphic design for Verizon flyers and a 2017 summer internship project: the graphic and UX design of the ORGANIZE app.